Comparison
LexGrow vs. Generalist Agency
Legal-only specialists vs. agencies that also run restaurants and dentists.
Generalist agencies spread playbooks across industries and typically charge $6,000–$15,000/month plus setup fees. LexGrow benchmarks, compliance guardrails, and channel strategy are built only for how legal consumers search and hire counsel — for a fraction of the cost. One platform. One bill.
| Category | LexGrow | Generalist Agency |
|---|---|---|
| Expertise | Bar-aware content and legal SEO/AI visibility playbooks. | Generic templates adapted for legal. |
| Billing | One platform. One team. One bill. | Often multiple vendors stitched together. |
| Scope | Full-stack: SEO, AI visibility, content, reviews, social, and paid ads. | Varies by agency; often missing AI or social depth. |