Per-Office Rankings
Each office needs its own local SEO profile, Google Business listing, and geo-specific content — multiplied across every location.
Who we serve
Marketing for Multi-Location & Large Law Firms
Practice-area-specific content strategy across all your offices. Dedicated content team, daily publishing, and premium ad spend management, fully owned by your firm.
LexGrow/Growth overviewLive
72/100
Visibility
+8 MoM23
AI citations
+5 wk47
Leads
+12 MoMThe challenge
The problem we solve
Per-office local SEO is multiplicative, not additive. A firm with four offices does not have one SEO problem at four times the volume — it has four SEO problems coordinated against each other, because every office needs its own Google Business Profile with locally-tuned post cadence, its own legal-directory citations with NAP consistency to that physical address, its own geo-specific landing pages targeting the cities and counties that office actually serves, and its own map-pack strategy that does not cannibalize the sibling offices' rankings. Treating multi-office marketing as a single shared bucket is the fastest way to watch your Houston office accidentally outrank your Dallas office in the wrong DMA while neither one wins the local map pack in their actual market.
Multi-state bar compliance is non-negotiable at this scale, and manual rule-checking does not survive contact with daily publishing volume. Content approved against Texas Rule 7.04 may violate Florida Rule 4-7.13's responsible-attorney requirement, California SB 37's lead-generation disclosures, or New York DR 2-101's case-result framing. National firms running 20 to 40 pieces a month across half a dozen states cannot rely on a single in-house reviewer to catch every jurisdictional drift before publish — and a single unapproved comparative-advertising claim or unverified case result published from the wrong office can trigger a grievance investigation that consumes more partner time than a year of marketing.
Our LexGrow Enterprise plan delivers at scale specifically for this shape of firm. A dedicated account team — strategist, content lead, compliance reviewer, and (with the paid advertising add-on) a paid-media manager — runs your multi-office marketing as a coordinated operation: practice-area-specific strategy per office, daily publishing volume across the network with per-state compliance gates enforced before any asset reaches the platform, per-office geo-targeted ad budgets rebalanced weekly, and an immutable audit log your general counsel can subpoena. A custom-scoped Enterprise engagement replaces a national legal marketing agency's $25,000-plus retainer while keeping every account, page, and asset in your firm's name.
Multi-State Compliance
Bar advertising rules differ by state. Content approved for Texas may violate Florida or California rules.
Daily Volume
At scale, publishing cadence is daily. Coordinating SEO, social, ads, and reputation across offices requires a dedicated content team.
Capabilities
What this includes
Practice-area-specific strategy across every office, with multi-state compliance and daily publishing volume.
Per-Office Local SEO Strategy
- Individually managed Google Business Profile per office with locally tuned post cadence, Q&A monitoring, and photo refresh schedule
- Geo-specific landing pages per office targeting that location's priority practice-area + city + county keyword clusters
- Per-office citation building and NAP consistency enforcement across the legal directory set tied to each physical address
- Location-specific review-acquisition campaigns triggered by case-closure events at the office that handled the matter
Multi-State Compliance Engine
- Automated bar-rule screening per jurisdiction before publish — every asset routed against the rule set that governs the producing office
- State-specific disclaimer injection (TX prior-results language, FL responsible-attorney lines, CA SB 37 disclosures) applied per asset, per state
- Cross-state content flagging when copy references case outcomes or attorney credentials that don't legally apply to every jurisdiction it will publish in
- Immutable compliance audit log accessible to your general counsel with signed exports for malpractice-carrier audits and bar-association inquiries
Daily Publishing at Scale
- Dedicated content team producing 20 to 40 pieces per month coordinated across all offices and practice areas with zero inter-office duplication
- Practice-area editorial calendars per location running on a daily publishing cadence rather than weekly batch-and-pray drops
- Per-office social media calendars tuned to the local community engagement patterns of each city where the firm operates
- Premium ad management with per-office budget allocation, geo-targeted creative variants per market, and weekly rebalancing across the network
Why LexGrow
LexGrow vs. national legal marketing agency
| Capability | LexGrow Enterprise | National agency |
|---|---|---|
| Per-office local strategy (not one-size-fits-all) | ||
| Automated multi-state compliance screening | ||
| You own every account, page, and asset | ||
| Transparent per-office budget allocation | ||
| AI visibility monitoring per location | ||
| Daily publishing cadence included in flat fee |
Getting started
How it works
We map each office's markets, build per-location strategy, and publish at volume from day one.
- 1
Multi-office visibility audit
We audit each office's local rankings, Google Business Profile health, AI engine citations, and competitive landscape independently — every location gets its own scorecard rather than being averaged into a firm-wide blur. One consolidated report shows exactly where each office stands against the firms actually competing with it in that local market.
- 2
Per-office strategy mapping
Your account team maps practice-area priorities per location, flags inter-office cannibalization risks on shared keyword universes, and builds a coordinated rollout plan that sequences activation across offices to avoid overlap. Each office's strategy is signed off by both the local managing partner and the firm-wide executive committee before launch.
- 3
Scaled activation
Content team, multi-state compliance engine, per-office ad infrastructure, and review-acquisition workflows go live across all offices simultaneously. Per-jurisdiction bar rules are loaded into the compliance gate before first publish so day-one assets are screened against the actual rules that govern the producing office.
- 4
Daily operations + weekly command
Content publishes daily across offices on the editorial calendar. Weekly command call between your account team and the firm's marketing committee reviews cross-location metrics, flags compliance escalations, rebalances ad budget across offices, and locks the next week's priorities. Quarterly business reviews surface cumulative network ROI to the executive committee.
FAQ
Frequently Asked Questions
Exclusive legal leads add-on
Open to exclusive lead flow? Layer LexPair on top of your platform plan for pre-screened, territory-protected leads matched to your practice area.
Platform
Explore other LexGrow solutions
Layer SEO, content, reputation, social, paid ads, or exclusive leads as your firm scales.
Ready to see if LexGrow is right for your firm's marketing?
Start with a free SEO, GEO & AEO visibility review. We'll show you where you stand before any commitment.