Billable Hours Lost
Every hour spent marketing is an hour not billed. Solo attorneys need marketing that runs itself.
Who we serve
Marketing for Solo Attorneys
Build local search presence and get found by people in your area. Start with SEO + AI visibility, add capabilities as you grow, no commitment on the first call.
LexGrow/Growth overviewLive
72/100
Visibility
+8 MoM23
AI citations
+5 wk47
Leads
+12 MoMThe challenge
The problem we solve
When you're a solo attorney, you are the firm. Every hour spent learning SEO, drafting blog posts, or troubleshooting Google Business Profile is an hour not billed to a client — and unlike multi-attorney firms with marketing staff, there's no one else on the team who can absorb that work for you.
Most legal marketing agencies charge $3,000–$5,000 per month as a minimum retainer, and many require twelve-month contracts. For a solo grossing $15,000–$25,000 a month, that's twelve to thirty-three percent of revenue gone before a single new intake shows up — and the agency has no incentive to make the math work faster.
LexGrow's Starter tier exists specifically for this gap: local SEO, AI visibility monitoring, and bar-compliant content publishing at $599 a month, designed around a one-attorney practice where every dollar has to produce traceable intakes and every hour you don't spend on marketing has to come back as billable time.
Budget Reality
Agency retainers that start at $3,000 don't pencil against a solo's take-home.
Local Visibility
Your next client is searching 'lawyer near me' right now. If you're not in the map pack, they'll call someone else.
Capabilities
What this includes
Local SEO, AI visibility, and bar-compliant content on a solo-friendly budget — without hiring anyone.
Local SEO & Google Map Pack
- Google Business Profile setup, optimization, and ongoing post cadence tuned for solo practitioners
- Local keyword targeting calibrated to a single-office practice in one city or county
- Citation building across legal-specific directories (Avvo, Justia, FindLaw, Martindale, Lawyers.com)
- Local schema markup configured for a solo attorney entity (no multi-location complexity)
AI Visibility for Solo Practices
- Weekly tracking of how often your firm gets cited by ChatGPT, Perplexity, and Google AI Overviews
- Practice-area question monitoring so you see which prompts surface you vs. competitors
- Structured content (FAQ schema, definitions, jurisdiction tags) engineered for AI extraction
- Monthly AI-visibility report in plain language — no charts that require a marketing degree to read
Bar-Compliant Content on Autopilot
- Weekly blog posts drafted by AI, reviewed against your state bar's advertising rules, and queued for your approval
- FAQ pages targeting long-tail local queries your prospects are actually typing into Google
- Practice-area landing pages that rank for high-intent keywords without you writing a word
- Approval inbox where you can edit, approve, or reject every draft before anything goes live on your site
Why LexGrow
LexGrow vs. DIY marketing
| Capability | LexGrow Starter | DIY / freelancer |
|---|---|---|
| Bar-compliant content review | ||
| AI visibility monitoring | ||
| Local SEO management | ||
| Weekly publishing cadence | ||
| Google Business Profile optimization | ||
| Multi-channel strategy coordination |
Getting started
How it works
From your free visibility review to measurable local rankings, with honest timelines at every step.
- 1
Free visibility review
We audit your current Google rankings, AI citations, and local presence. Takes 48 hours, costs nothing, and you keep the report regardless of whether you sign up.
- 2
Solo-focused strategy call
We walk through your report together, identify the highest-ROI opportunities for a single-attorney practice, and scope a plan that fits a solo budget — no upsell pressure.
- 3
Hands-off onboarding
We set up your content calendar, connect and optimize your Google Business Profile, and configure AI visibility monitoring. You approve the first batch of content, then the cadence runs.
- 4
Compounding visibility
Monthly reporting shows rankings gained, AI citations earned, and intakes attributed back to the work. You see exactly what each dollar produced and where to invest next.
FAQ
Frequently Asked Questions
Exclusive legal leads add-on
Open to exclusive lead flow? Layer LexPair on top of your platform plan for pre-screened, territory-protected leads matched to your practice area.
Platform
Explore other LexGrow solutions
Layer SEO, content, reputation, social, paid ads, or exclusive leads as your firm scales.
Ready to see if LexGrow is right for your firm's growth?
Start with a free SEO, GEO & AEO visibility review. We'll show you where you stand before any commitment.