Google Search
"Family lawyer near me" and practice-area queries: where most intakes still start.
Law firm SEO + GEO for law firms · Solo to multi-location · You own every page we create
Law Firm SEO & GEO for Law Firms
Law firm SEO that ranks in Google and GEO for law firms that gets you cited in ChatGPT, Perplexity, and Google AI. Built only for law firms — one platform for search, content cadence, and cross-channel visibility. You approve before anything publishes.
Integrates with the tools your firm already uses
- Clio
- Lawmatics
- Filevine
- MyCase
AI Citations
126 ↑ 24%
The challenge
The problem we solve
When someone needs a lawyer today, they don't open the Yellow Pages. They Google "family lawyer near me," they ask ChatGPT "how do I file for divorce in Florida," and they read reviews before they pick up the phone. Law firm SEO is how you show up at every one of those moments.
Most law firms are not showing up in those moments. Generic SEO agencies optimize a keyword list but miss AI citations, the local map pack, and how your content cadence ties into paid and social. They report on impressions and rankings instead of signed cases. LexGrow connects law firm SEO to the rest of your growth stack so the work compounds instead of plateauing.
Search itself has also changed. Google now answers many legal questions with AI Overviews, and prospects increasingly ask ChatGPT, Perplexity, and Google AI for a recommendation before they ever see a list of blue links. Ranking on page one is no longer enough — your firm has to be the source those answer engines quote. That is why modern law firm SEO has to cover traditional search, the local map pack, and Generative Engine Optimization (GEO) at the same time.
LexGrow is the law firm SEO and AI visibility platform built only for law firms. We rank you in Google, win the local map pack, get your firm cited by AI engines, and keep a competitive read on other local firms — with an editorial calendar and cross-channel planning in the same dashboard. An attorney on your team approves every page and post against your state bar rules before anything publishes.
AI Answers
ChatGPT, Perplexity, and Google AI: the questions prospects ask before they call.
Reviews & Trust
Star ratings and reputation signals that decide who gets the consultation.
AI visibility
The KPI most agencies never show you
Track how often your firm appears in AI answers for the legal queries that drive consultations. Updated weekly so your team sees what is improving and what to prioritize next.
AI citation rate in your dashboard
- Weekly prompts across ChatGPT, Perplexity, and Google AI Overviews
- Practice-area + city query sets mapped to your target markets
- Baseline, trendline, and month-over-month movement in plain language
Capabilities
What this includes
Search, local, AI visibility, and competitive intelligence in one platform, reviewed for your state bar before anything goes live.
Rank in Google search
- Keyword research and tracking
- On-page SEO (schema, internal linking, metadata)
- Technical SEO audits (site speed, mobile, Core Web Vitals)
- Blog content cadence aligned with your editorial calendar
- Competitive benchmarking against other local firms in your market
Win the local map pack
- GBP optimization
- Citation building across legal directories
- NAP auditing
- Local landing pages and FAQs; multi-location firms get per-office strategy
Get cited by ChatGPT, Perplexity, and Google AI
- AEO- and GEO-aware content structured for direct-answer citation
- FAQ and schema markup (FAQPage, LegalService, Attorney) so AI can parse your expertise
- Citation tracking across ChatGPT, Perplexity, and Google AI Overviews
- Source authority building (structured data, expert signals, trust markers)
Compete intelligently against other local firms
- Ongoing competitor benchmarking for the keywords that drive intakes in your market
- Content-gap analysis: what ranking firms cover that your site does not
- Share-of-voice tracking across search and AI answers, in plain language
- Priorities re-scored monthly so effort goes where it moves cases
THE THROUGH-LINE
From demand to signed cases
You already have demand. LexGrow connects each channel to the signed cases your CRM reports — so you can see which work actually produces cases.
Demand
Search, ads, social, and calls — the channels already bringing people to your firm.
Every touch tracked
Visits, calls, and form fills are captured as touchpoints across every channel.
Intake outcomes, mirrored
Outcomes sync back from the CRM your team already uses — Clio Grow, Lawmatics — no double entry.
Signed cases + case value
Your ROI dashboard reports signed cases and case value by channel, so you can see what each one produced.
Your team runs intake — LexGrow traces what your marketing sent into it.
Try the marketing ROI calculatorWhy LexGrow
LexGrow vs. your current SEO agency
| Capability | LexGrow | Your current SEO agency |
|---|---|---|
| Built only for law firms | ||
| AI engine citation tracking | ||
| Transparent published pricing | ||
| You own every page permanently | ||
| Reports signed cases, not just activity |
Getting started
How it works
From a free baseline review to compounding visibility, with honest timelines at every step.
- 1
Free visibility review baseline
Start by seeing where you stand against your local competitors and across AI engines.
- 2
Strategy call
Scope your practice areas, jurisdictions, and growth goals into a SEO + AI visibility blueprint.
- 3
Onboarding (~2 weeks)
Technical SEO audit, GBP setup, citation cleanup, and editorial calendar wired to your firm voice.
- 4
Compounding visibility (months 3–6)
Local ranking 30–60 days, AI citation 60–90 days, organic traffic compounding from month 3.
FAQ
Frequently Asked Questions
Exclusive legal leads add-on
Open to exclusive lead flow? Layer LexPair on top of your platform plan for pre-screened, territory-protected leads matched to your practice area.
Platform
Explore other LexGrow solutions
Layer SEO, content, reputation, social, paid ads, or exclusive leads as your firm scales.
Ready to see if LexGrow is right for your firm's SEO?
Start with a free SEO, GEO & AEO visibility review. We'll show you where you stand before any commitment.