LexGrow Guides

Step-by-step resources on legal SEO, AI search visibility, and sustainable law firm growth — written for attorneys and firm marketing leads.

LexGrow guides are tactical playbooks — not generic agency blog posts. Each guide walks through one marketing task attorneys and marketing leads actually face: setting up Google Business Profile, fixing NAP inconsistencies, writing AI-friendly FAQ content, or understanding how long SEO takes for a law firm.

Start with a topic cluster below, or browse the full library. For shorter overviews and industry commentary, visit the blog; for quick definitions of AEO, GEO, and other terms, see the glossary.

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Local visibility

Google Business Profile, citations, and geo-targeted SEO for map-pack dominance.

AI search & AEO

Answer-engine and generative visibility — schema, direct answers, and entity signals.

SEO foundations

Core on-page and technical building blocks every firm should get right first.

Link building

Earn quality backlinks and clean up toxic links that hurt rankings.

Guides by practice area

Browse marketing playbooks organized by the practice areas your firm serves.

Start with clarity: Request a free SEO, GEO & AEO visibility review before you commit to a tier.

May 5, 2026

Granting LexGrow Access to Your Law Firm's Vercel Account

The fastest way to give LexGrow's engineering team access to your law firm's Vercel account — so we can verify deploys, manage redirects, and ship hosting-side SEO fixes for your code-based website.

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May 5, 2026

Granting LexGrow Access to Your Law Firm's GitHub Repository

The fastest way to give LexGrow's engineering team direct push access to your law firm's GitHub repo — so we can ship SEO fixes, schema markup, and content updates straight to the branch your host deploys from.

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May 5, 2026

Granting LexGrow Access to Your Law Firm's GitLab Repository

The fastest way to give LexGrow's engineering team direct push access to your law firm's GitLab project — so we can ship SEO fixes, schema markup, and content updates straight to the branch your host deploys from.

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May 1, 2026

Reviews and Reputation Management for Law Firms

A practical playbook for building, maintaining, and protecting your firm's online reputation across Google, the legal directories, and the platforms prospective clients actually check before they call — including how to ask for reviews ethically and respond well.

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May 1, 2026

Google Analytics 4 (GA4) for Law Firms: A Plain-English Companion Guide

Understand what Google Analytics 4 actually shows you about your law firm's website, why we ask for access during onboarding, and how to read the reports that matter without getting lost in dashboards.

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May 1, 2026

How Long Does Law Firm SEO Actually Take to Work?

An honest, month-by-month answer to the most common question attorneys ask before investing in SEO — what to expect at 30 days, 90 days, 6 months, and 12 months, and why the timelines for legal queries are slower than for almost any other industry.

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May 1, 2026

Backlinks 101: What They Are and Why They Matter for Law Firms

An attorney-friendly explanation of backlinks: what they are, why Google treats them as one of the most important ranking signals, what good ones and bad ones look like, and how legal-specific link building differs from the generic version pitched by most agencies.

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May 1, 2026

What to Expect in Your First 90 Days With LexSEO

A realistic, week-by-week look at what we do, what you do, and what you'll see during your first three months as a LexGrow SEO client — so there are no surprises and no mismatched expectations.

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May 1, 2026

Local SEO vs. Broader SEO: What's the Difference and Which Does My Firm Need?

A clear explanation of the two main flavors of SEO law firms invest in — local-pack visibility for nearby clients, and broader organic visibility for content-driven authority — including which one your firm probably needs first, and how to recognize which fit you actually are.

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