LexGrow Guides
Step-by-step resources on legal SEO, AI search visibility, and sustainable law firm growth, written for attorneys and firm marketing leads.
LexGrow guides are tactical playbooks, not generic agency blog posts. Each guide walks through one marketing task attorneys and marketing leads actually face: setting up Google Business Profile, fixing NAP inconsistencies, writing AI-friendly FAQ content, or understanding how long SEO takes for a law firm.
Start with a topic cluster below, or browse the full library. For shorter overviews and industry commentary, visit the blog; for quick definitions of AEO, GEO, and other terms, see the glossary.
Local visibility
Google Business Profile, citations, and geo-targeted SEO for map-pack dominance.
AI search & AEO
Answer-engine and generative visibility, schema, direct answers, and entity signals.
SEO foundations
Core on-page and technical building blocks every firm should get right first.
Link building
Earn quality backlinks and clean up toxic links that hurt rankings.
Measurement & signed-case ROI
Attribution, cost per signed case, and reporting that ties marketing to signed cases.
Guides by practice area
Browse marketing playbooks organized by the practice areas your firm serves.
All guides (86)
The complete LexGrow guide library, A–Z.
- AI-Friendly Content: Writing for ChatGPT, Perplexity, and Google AI Overview
- Apple Business Connect: Reaching Clients on a Billion Apple Devices
- Backlink Strategy: How to Earn Links That Actually Improve Your Rankings
- Backlinks 101: What They Are and Why They Matter for Law Firms
- BBB Accreditation: Why the Better Business Bureau Still Matters for Law Firms
- Bing Places for Business: Why Microsoft's Search Engine Still Matters
- Broken Links and 404 Pages: Turning Dead Ends Into Opportunities
- Calls to Action: Turning Website Visitors Into Client Consultations
- Canonical URLs: Making Sure Google Knows Your Preferred Page
- Clean URLs: Why Your Page Addresses Matter for SEO
- Client Reviews: Building Trust and Rankings One Review at a Time
- Community Engagement: How Helping on Reddit and Quora Builds Your AI Reputation
- Competitor Backlink Analysis: Finding Link Opportunities Your Rivals Already Have
- Connecting Bing Webmaster Tools to Your LexGrow Dashboard
- Connecting Google Analytics to Your LexGrow Dashboard
- Connecting Google Search Console to Your LexGrow Dashboard
- Content Depth: Why Thorough Pages Outrank Thin Ones
- Content Freshness: Why Updating Your Pages Matters More Than You Think
- Core Web Vitals: The Page Experience Scores Google Uses to Rank Your Site
- Cost Per Signed Case: How to Calculate and Benchmark It
- Direct Answers: Writing So AI Tools Can Quote Your Law Firm
- Domain Authority: Understanding Your Law Firm's Website Strength Score
- E-E-A-T for Law Firms: Why Google Cares Who Wrote Your Content
- Entity Consistency: Building Your Firm's AI Identity Across the Web
- Facebook Business Page: Why Your Law Firm Needs an Active Presence
- FAQ Sections: The Content AI Tools Love to Quote
- Featured Snippets: Getting Your Law Firm Quoted at the Top of Google
- GEO for Lawyers: AI Search and Your Law Firm's Visibility
- Geo Landing Pages: Creating Location-Specific Pages That Rank
- Google Analytics 4 (GA4) for Law Firms: A Plain-English Companion Guide
- Google Business Profile: The Most Important Free Listing for Your Law Firm
- Google Search Console: Your Law Firm's Free Search Health Dashboard
- Granting LexGrow Access to Your Law Firm's GitHub Repository
- Granting LexGrow Access to Your Law Firm's GitLab Repository
- Granting LexGrow Access to Your Law Firm's Vercel Account
- H1 Headlines: Why Your Page Needs One Clear Main Heading
- Heading Structure: Organizing Your Content So Readers and Google Can Follow
- How Long Does Law Firm SEO Actually Take to Work?
- How Page Speed Affects Your Law Firm's Search Rankings
- How to Claim and Optimize Your Avvo Profile
- How to Claim Your FindLaw Profile
- How to Measure Law Firm Marketing ROI (Signed Cases, Not Clicks)
- How to Update Your State Bar Directory Listing
- HTTP to HTTPS Redirects: The Missing Step Most Law Firms Overlook
- Image Alt Text: Making Your Law Firm Website Accessible and Searchable
- Images and Video: Why Visual Content Keeps Clients on Your Law Firm Website
- Internal Linking: Connecting Your Law Firm's Pages for Better Rankings
- Is Google Accidentally Blocked From Your Law Firm Website?
- Is Google Actually Showing Your Law Firm's Pages? How to Check
- Is Your Law Firm's Website Mobile-Friendly? Here's Why It Matters
- Justia Lawyer Directory Setup Guide
- Keyword Optimization for Lawyers: Targeting the Right Searches
- Keyword Placement: Where to Put Your Target Search Terms on the Page
- Legal Directory Listings: Claiming Your Profiles on Avvo, Justia, and Beyond
- LinkedIn Company Page: Free Authority Most Law Firms Leave on the Table
- Local Backlinks: Building Authority Through Community Connections
- Local Schema Markup: Telling Google Exactly Where You Are and What You Do
- Local SEO vs. Broader SEO: What's the Difference and Which Does My Firm Need?
- Martindale-Hubbell Profile Setup Guide
- Meta Descriptions: Writing Search Results That Make People Click
- NAP Consistency: Why Your Firm's Name, Address, and Phone Must Match Everywhere
- Nextdoor for Law Firms: Hyperlocal Word-of-Mouth at Scale
- Outbound Links: Why Citing Authoritative Sources Boosts Your Credibility
- Page Titles: The Most Important Line of Text on Your Law Firm Website
- Publishing Consistently: How a Blog Schedule Builds Your Firm's Authority
- Reviews and Reputation Management for Law Firms
- Schema Markup for Law Firm Websites (in Plain English)
- Setting Up Bing Webmaster Tools From Scratch: A Complete Guide for Law Firms
- Setting Up Google Analytics 4 From Scratch: A Complete Guide for Law Firms
- Setting Up Google Search Console From Scratch: A Complete Guide for Law Firms
- Sitemaps Explained: Helping Google Find Every Page on Your Law Firm Site
- Small Law Firm SEO: What Actually Works for 2–10 Attorney Firms
- State Bar Advertising Rules and Your Law Firm's Content: A Practical Guide
- Structured Data for AI: Helping ChatGPT Know What Your Firm Does
- Structured Data for Law Firms: Helping Google Understand Your Business
- The Attorney's Guide to Super Lawyers
- The Law Firm Directory Setup Guides
- Too Many Leads, Not Enough Signed Cases: A Diagnostic
- Toxic Backlinks: Identifying and Removing Links That Hurt Your Rankings
- Trustpilot for Law Firms: Adding Another Layer of Review Visibility
- Unique Content: Why Every Page Needs to Be Genuinely Different
- Website Content for Lawyers: Pages That Rank and Convert
- What Is SEO and Why Does It Matter for Law Firms?
- What to Expect in Your First 90 Days With LexGrow
- Why Your Law Firm Website Needs HTTPS
- Yelp for Law Firms: The Legal Directory Hiding in Plain Sight