Multi-Practice Sprawl
Family law, estate planning, and personal injury each need different keywords, different content, different local pages.
Who we serve
Marketing for Small Law Firms (2–10 Attorneys)
Compete for high-intent search terms across multiple practice areas. SEO, content, reviews, and social, all in one place, all owned by your firm.
LexGrow/Growth overviewLive
72/100
Visibility
+8 MoM23
AI citations
+5 wk47
Leads
+12 MoMThe challenge
The problem we solve
A five-attorney firm that runs family, personal injury, and criminal defense practices is really three marketing problems wearing one trench coat. Each practice area has its own keyword universe, its own competitive landscape, and its own intake economics — yet most firms run a single blog, a single GBP, and a single ad budget and hope the rising tide lifts all three boats. What actually happens is that practice areas cannibalize each other's rankings, content drifts toward whichever partner shouts loudest at the marketing meeting, and the firm's domain authority pools around one PA while the others starve.
Firms with 2–10 attorneys sit in the worst possible position for marketing staffing. The founding partner is too busy billing to write blog posts and tune Google Business Profile. The associates are too junior — and too expensive at $75 an hour of billable time — to manage SEO. And the firm isn't yet at the scale where a $65,000–$90,000 full-time marketing coordinator can be justified to the partnership. The result is the familiar small-firm pattern: a furious Q1 push, a March content cliff, and a partner Slack thread by June about why nobody is calling.
LexGrow's Growth tier was built specifically for this gap. One platform coordinates SEO, content production, review management, and social across every practice area your firm handles — and the per-PA roll-up reporting means partners see exactly how their book is being grown. At $1,499 a month it delivers what a boutique legal marketing agency charges $4,000 or more for, without the account-manager churn that hollowed out the last three firms you talked to.
No Marketing Hire
Firms with 2–10 attorneys rarely have a dedicated marketer. Partners split marketing across already full plates.
Competing on Price
Bigger firms outspend you on ads. Smaller firms undercut on fees. Visibility is the only sustainable moat.
Capabilities
What this includes
SEO, content, reputation, and social for every practice area your firm handles — coordinated from one dashboard.
Multi-Practice-Area SEO
- Per-practice-area keyword universes tracked separately so family, PI, and criminal don't cannibalize each other's rankings
- Practice-area-specific landing pages engineered to rank independently for high-intent local queries
- Cross-practice cannibalization detection — alerts when two PA pages start competing for the same SERP
- Shared domain authority strategy that lifts all practice areas as the firm builds links and citations
Reputation & Review Management
- Unified review monitoring across Google, Avvo, Facebook, and Yelp with one inbox for the whole firm
- AI-drafted compliant review responses tuned to each attorney's voice — reviewed against your state bar's advertising rules before sending
- Per-practice-area review acquisition campaigns triggered after case closure milestones
- Sentiment tracking with partner-level alerts when a 1- or 2-star review lands on any platform
Social Media Across Practice Areas
- Per-attorney LinkedIn thought-leadership content drafted in each partner's voice and queued for approval
- Firm-wide Instagram and Facebook cadence that highlights wins, case studies, and community presence
- State-bar compliance pre-check on every post before it publishes — no after-the-fact takedowns
- Cross-platform scheduling from one calendar so the firm doesn't accidentally run three identical posts on the same day
Why LexGrow
LexGrow vs. boutique legal marketing agency
| Capability | LexGrow Growth | Boutique agency |
|---|---|---|
| Multi-PA coordination built in | ||
| AI visibility monitoring | ||
| Fixed monthly price (no hourly billing) | ||
| You own all accounts and content | ||
| Bar-compliance screening before publish | ||
| Account manager continuity guaranteed |
Getting started
How it works
One onboarding call covers all practice areas. We launch by priority and scale from there.
- 1
Free visibility review
We audit rankings, AI citations, and local presence across every practice area your firm handles. One report, multiple keyword universes — you see exactly where each PA stands against its real competitors, not against firms with different practice mixes.
- 2
Multi-PA strategy session
We work with the managing partner to prioritize which practice areas to launch first based on search volume, competition, current page authority, and intake economics. Most firms start with two or three PAs in the first sixty days rather than trying to launch everything at once.
- 3
Coordinated launch
Content calendars, social schedules, and review campaigns go live for priority practice areas simultaneously. Each PA gets its own keyword targets, its own landing-page set, and its own GBP post cadence — coordinated so siblings don't compete for the same SERP positions.
- 4
Scale and expand
As initial practice areas gain traction we layer in the remaining PAs. Monthly reporting breaks down intakes by practice so partners see ROI per book of business. Add a new practice area mid-engagement and we fold it into the editorial calendar without a contract change.
FAQ
Frequently Asked Questions
Exclusive legal leads add-on
Open to exclusive lead flow? Layer LexPair on top of your platform plan for pre-screened, territory-protected leads matched to your practice area.
Platform
Explore other LexGrow solutions
Layer SEO, content, reputation, social, paid ads, or exclusive leads as your firm scales.
Ready to see if LexGrow is right for your firm's growth?
Start with a free SEO, GEO & AEO visibility review. We'll show you where you stand before any commitment.