Google Search
"Family lawyer near me" and practice-area queries: where most intakes still start.
Marketing attribution for law firms · Signed cases, not just leads · Your accounts, your data
Marketing Attribution for Law Firms
See which marketing channels produce signed cases — not just calls and clicks. LexGrow connects SEO, ads, content, and reviews to the signed cases your CRM reports, so next month's budget can go where cases actually come from.
Integrates with the tools your firm already uses
- Clio
- Lawmatics
- Filevine
- MyCase
AI Citations
126 ↑ 24%
The challenge
The problem we solve
Most law firm marketing reports stop at leads. Your agency sends a dashboard of calls, form fills, and click-through rates, and every channel looks busy. But leads are not cases: two channels can deliver the same number of inquiries while one quietly signs three times as many clients. If your reporting cannot tell those channels apart, it cannot tell you where next month's budget should go.
Call tracking closes part of the gap — it tells you which channel made the phone ring. Then it stops at the call. Whether that caller booked a consultation, signed a retainer, and became a case worth taking lives in your CRM, disconnected from your marketing data. The most important half of the story never makes it into the report.
So budget drifts toward the loudest channel: the one with the most calls, the cheapest clicks, or the most persistent sales rep behind it. Firms keep funding lead volume while the channels producing their best cases go under-invested — not because anyone chose that, but because nothing in the reporting made the difference visible.
LexGrow is marketing attribution built only for law firms. It connects SEO, ads, content, and reviews to the signed cases your CRM reports, and traces each case back through the marketing touches that produced it. You see cost per signed case by channel and case value by source — in reporting a managing partner can read without a walkthrough. Your team still runs intake; LexGrow measures what your marketing sent into it.
AI Answers
ChatGPT, Perplexity, and Google AI: the questions prospects ask before they call.
Reviews & Trust
Star ratings and reputation signals that decide who gets the consultation.
AI visibility
The KPI most agencies never show you
Track how often your firm appears in AI answers for the legal queries that drive consultations. Updated weekly so your team sees what is improving and what to prioritize next.
AI citation rate in your dashboard
- Weekly prompts across ChatGPT, Perplexity, and Google AI Overviews
- Practice-area + city query sets mapped to your target markets
- Baseline, trendline, and month-over-month movement in plain language
Capabilities
What this includes
Search, local, AI visibility, and competitive intelligence in one platform, reviewed for your state bar before anything goes live.
Cost per signed case by channel
- Spend and signed cases side by side for every channel — SEO, ads, content, reviews, referrals
- Cost per signed case tracked monthly, next to the cost per lead each channel advertises
- Trend lines that show which channels are getting cheaper per case and which are drifting up
Signed-case attribution
- Every marketing touch tracked, from the first search to the final call
- Call tracking wired to outcomes, so a phone call is attributed past the ring to the retainer
- Intake outcomes mirrored from the CRM your team already uses
- Multi-touch attribution models you can toggle to see how credit shifts
Case value by source
- Retained case value attributed back to the channel and campaign that produced it
- Practice-area splits, so you can see which channels sign your highest-value matters
- Return on ad spend restated in signed-case terms, not platform-reported conversions
Reporting partners can read
- Plain-language monthly reporting: what was spent, what was signed, and what it cost per case
- One dashboard for the whole picture — no stitching spreadsheets from five tools
- Numbers you can bring straight into a partner meeting
THE THROUGH-LINE
From demand to signed cases
You already have demand. LexGrow connects each channel to the signed cases your CRM reports — so you can see which work actually produces cases.
Demand
Search, ads, social, and calls — the channels already bringing people to your firm.
Every touch tracked
Visits, calls, and form fills are captured as touchpoints across every channel.
Intake outcomes, mirrored
Outcomes sync back from the CRM your team already uses — Clio Grow, Lawmatics — no double entry.
Signed cases + case value
Your ROI dashboard reports signed cases and case value by channel, so you can see what each one produced.
Your team runs intake — LexGrow traces what your marketing sent into it.
Try the marketing ROI calculatorWhy LexGrow
LexGrow vs. call tracking + spreadsheets
| Capability | LexGrow | Call tracking + spreadsheets |
|---|---|---|
| Reports signed cases, not just calls and clicks | ||
| Marketing touches connected to CRM outcomes automatically | ||
| Case value attributed back to channel and campaign | ||
| Built only for law firms |
Built for firms that already have demand
Attribution pays off fastest when marketing is already producing inquiries. If your firm already gets calls and form fills from SEO, ads, or referrals, LexGrow shows which of that demand actually turns into signed cases — so the next dollar goes to the channel that signs clients, not the one that makes the most noise.
Getting started
How it works
From a free baseline review to compounding visibility, with honest timelines at every step.
- 1
Connect your channels and CRM
Analytics, call tracking, ad accounts, and the intake CRM your team already uses — your accounts, your data.
- 2
Baseline your cost per signed case
Your first report establishes what each channel currently costs per signed case and where leads leak before they become cases.
- 3
Monthly signed-case reporting
Signed cases, cost per signed case, and case value by source — reported in plain language every month.
- 4
Reallocate budget by case value
Shift spend toward the channels signing your best cases, then watch the next report to confirm the move paid off.
FAQ
Frequently Asked Questions
Exclusive legal leads add-on
Open to exclusive lead flow? Layer LexPair on top of your platform plan for pre-screened, territory-protected leads matched to your practice area.
Platform
Explore other LexGrow solutions
Layer SEO, content, reputation, social, paid ads, or exclusive leads as your firm scales.
Ready to see if LexGrow is right for your firm's marketing attribution?
Start with a free SEO, GEO & AEO visibility review. We'll show you where you stand before any commitment.