Question 1

How much does law firm SEO cost?

Accepted Answer

Law firm SEO runs from $999 a month on our published plan ladder up to $4,000–$10,000 a month for a single-channel agency retainer. Where a firm lands inside that range is decided by four things: how competitive its market is, how many practice areas it needs to cover, how many offices it runs, and whether content is written for it or only planned. Our four public plans are Starter, Growth, Authority and Enterprise, and the first three carry a price you can read on this page before you speak to anyone.

Question 2

What does law firm SEO cost per month?

Accepted Answer

Monthly, law firm SEO starts at $999 a month on our published ladder, while a retained single-channel agency scope more commonly sits at $4,000–$10,000 a month. Compare the first-year total rather than the monthly figure, because they are not the same decision: an illustrative $3,000 a month quote carrying a $2,500 setup fee and a twelve-month minimum is a $38,500 first-year commitment, not a $3,000 one. Our plans carry no setup fee on Starter, Growth, or Authority, and they start month to month at the published price.

Question 3

How does law firm SEO pricing work?

Accepted Answer

Law firm SEO pricing here is a published monthly plan price starting at $999 a month, and it is the same number for every firm on the same plan. Most of this market quotes instead, assembling a figure per prospect after a discovery call, which is why comparing two proposals usually means comparing two different scopes rather than two prices. Plans start month to month at the published price and committing to a term only lowers it. Paid advertising and exclusive leads are priced separately as add-ons, so the plan price is never padded by something you did not ask for.

Question 4

How do I find the best law firm SEO with transparent pricing?

Accepted Answer

Start with the providers that publish a price at all: ours begins at $999 a month and every public plan price is on this page. Then ask the same four questions of every vendor on your shortlist before you compare anything: what the setup fee is, how long the minimum term runs, what the first-year total comes to, and what gets billed on top of the retainer once the work starts. Transparent pricing also has to cover what happens at the end, so confirm that the site, the content, the ad accounts, and the reporting data stay yours if you leave. Ours do.

Question 5

Where can I find transparent pricing for law firm AI optimization services?

Accepted Answer

On this page. Plans start at $999 a month, every public plan price is published above, and AI visibility work is included in the plan rather than quoted separately on request. That work covers how your firm is described and cited when someone asks an AI assistant to recommend a lawyer: the pages and structured data those systems read, and monitoring of which answers name your firm. Starter, Growth, and Authority all carry a published price, and Enterprise is custom-scoped on a call.

Question 6

Am I locked into a contract?

Accepted Answer

No. Every plan starts month to month at the published price, and you can cancel with 30 days’ written notice. Committing to a term is optional and only ever lowers your rate: 5% off at six months, 10% at twelve, 15% at twenty-four, locked for the full term. There are no setup fees, no exit penalties, and no clawback on work already published, you keep every page, account, and dataset we created.

Question 7

Can I switch tiers as my firm grows?

Accepted Answer

Yes. upgrade anytime. Most firms start with Starter or Growth and move up as their needs expand, the reporting shows which channels are turning into signed cases, so the upgrade decision is based on results, not guesswork.

Question 8

What if I want LexPair but not the LexGrow platform?

Accepted Answer

LexPair can be purchased standalone, you only need a working firm website and Google Business Profile, not the full LexGrow platform. Some firms start with LexPair for immediate lead flow, then add LexGrow once they're ready to compound visibility.

Question 9

Do you have a free trial?

Accepted Answer

No, but we offer a free visibility check, we audit your current SEO, local presence, and AI citation footprint, then walk you through results on a call. The report is yours to keep, and if you come on board, it becomes the attribution baseline we measure progress against, down to the signed cases your CRM reports.

Question 10

Can I see invoices and billing history?

Accepted Answer

Yes. Every account has a billing tab in the LexGrow workspace with downloadable invoices, payment method management, tax ID/EIN tracking, and a separate billing-contact email, useful for firms where the partner uses LexGrow but accounting handles invoices.

Question 11

What does onboarding cost?

Accepted Answer

Nothing, there are no setup fees on Starter, Growth, or Authority. Enterprise is custom-scoped, and any onboarding scope is defined on your discovery call.

Question 12

Can I add paid advertising to any plan?

Accepted Answer

Yes. Managed Google Ads, Meta, and Local Service Ads are available as an add-on with any plan. You own every ad account, and ad spend goes directly to Google or Meta on your card. Pricing is 20% of ad spend with a $750/month minimum, month-to-month, no extra platform fee beyond the 20%.

Plan	Starter	Growth	Authority	Enterprise
Price	$999/month	$2,499/month	$3,999/month	Custom, scoped on call
Annual cost	$11,988 a year	$29,988 a year	$47,988 a year	Custom
Dashboard seats	3 seats	3 seats	5 seats	Unlimited
Best for	For solo attorneys building local search presence.	For firms ready to compete for high-intent search terms.	For established firms building authority across search, AI, and social.	For multi-location firms and large practices that need a custom scope.
A search specialist owning your keyword strategy and rankings	Included	Included	Included	Included
Regular published content, written for your practice areas	Included	Included	Included	Included
Your Google map listing claimed, optimized, and kept current	Included	Included	Included	Included
Tracking for whether ChatGPT, Perplexity, and Google AI name your firm	Included	Included	Included	Included
Strategy calls with your own account manager	Included	Included	Included	Included
A content cadence scoped to your market	Not included	Included	Included	Included
Get named when someone asks ChatGPT, Perplexity, or Google AI for a lawyer	Not included	Included	Included	Included
Review monitoring, with replies drafted for you	Not included	Included	Included	Included
Backlink building and conversion landing pages	Not included	Included	Included	Included
The highest content cadence we run	Not included	Not included	Included	Included
Organic social (Instagram, TikTok, X)	Not included	Not included	Included	Included
Reputation management and unified inbox	Not included	Not included	Included	Included
Multi-location search and per-office strategy	Not included	Not included	Not included	Included
Practice-area-specific content strategy and a dedicated content team	Not included	Not included	Not included	Included
Custom signed-case reporting per location and practice area	Not included	Not included	Not included	Included
Judging the cost	Divide the annual cost above by the cases you sign from it. We publish no typical cost per case, because it is set by practice area and case selection rather than by the plan you buy. Cost per case: the only law firm marketing metric that matters sets out the method.

Law Firm Marketing Pricing, Published.
From $999 a Month.

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Law Firm Marketing Pricing, Published. From $999 a Month.