Comparison
LexGrow vs. In-House Marketing
A full growth team and platform vs. one generalist hire.
One in-house marketer rarely covers SEO, AI visibility, paid ads, content, reviews, and social at expert depth, and often costs $80,000–$120,000/year fully loaded. LexGrow gives your firm specialists plus software for a fraction of that cost — one platform, one bill.
| Category | LexGrow | In-House Marketer |
|---|---|---|
| Bandwidth | Dedicated pods across SEO, AI visibility, content, ads, and reputation. | Single person juggling every channel. |
| Billing | One platform. One team. One bill. | Salary + benefits + software seat costs. |
| Scope | Full-stack: SEO, AI visibility, content, reviews, social, and paid ads. | Limited to the hire's specific skill set. |