← Glossary
Signed-case attribution
Tracing a signed case, as reported by the firm's CRM, back to the marketing source and touchpoints that produced it — so budget follows cases, not clicks.
Why it matters for law firms
Most legal-marketing reports stop at rankings, calls, and forms. Signed-case attribution connects those signals to the cases your CRM reports, so the next dollar goes to the channel that signs clients — not the one that makes the most noise.