← Glossary
Signed-case attribution
Tracing a signed case, as reported by the firm's CRM, back to the marketing source and touchpoints that produced it, so budget follows cases, not clicks.
Why it matters for law firms
Most legal-marketing reports stop at rankings, calls, and forms. Signed-case attribution connects those signals to the cases your CRM reports, so the next dollar goes to the channel that signs clients, not the one that makes the most noise.