← Glossary
Answer Engine Optimization (AEO)
Optimizing content so AI assistants and answer engines cite your firm when users ask legal questions in natural language.
Why it matters for law firms
Prospective clients increasingly ask ChatGPT, Perplexity, and Google AI Overviews legal questions before they search traditionally. AEO helps your firm earn citations in those answers with FAQ schema, direct-response copy, and consistent entity signals — without replacing your core SEO program.