← Glossary
Generative Engine Optimization (GEO)
Structuring site content, schema, and authority signals so large language models surface your firm in generative search results.
Why it matters for law firms
Generative systems compose an answer from sources they can retrieve, parse and corroborate, rather than ranking pages for a person to choose between. That changes what wins: a firm is cited when its pages state checkable facts plainly and its details agree everywhere a machine can check them, not when its copy is most persuasive.